West Coast Chill is pleased to announce the opening of our online Merchandise store at

www.WestCoastChillStore.com. West Coast Chill merchandise is made with the highest quality materials, and also makes a great gift. Click Here to visit our online merchandise store.

Also, for those of you who cannot wait until 2013 for West Coast Chill to come to your city, sign up to join our mailing list, and be the first to to know when we open our online beverage store. We will be selling our Chill Cans online in all 50 States.

Coming Summer 2012.

SELF-CHILLING BEVERAGE CAN CONTANING A HEU (Heat Exchange Unit) THEREIN

It has long been desired to provide a simple, effective and safe device which can be housed within the food or beverage container for the purpose of cooling or heating the food or beverage on demand. In many instances ice or refrigeration is not readily available in locations such as camping, boating, fishing, beach, etc. In a Self-chilling beverage can such as West Coast Chill, the beverage can has a built in Heat Exchanger Unit (HEU) which uses a C-CO2 adsorbent-desorption system to cool the beverage in the can. The HEU has CO2 gas adsorbed to activated carbons at 10bar. When a certain valve mechanism incorporated in the HEU is activated or depressed, a pressure differential is created between the atmosphere (1bar) and the HEU (10bar). The CO2 gas which is adsorbed to the activated carbons at a high pressure inside the HEU evaporates to the atmosphere. During this process of desorption of the gas from the activated carbon, a reduction in temperature of the food or beverage in thermal contact with the outer surface of the HEU is achieved. Since, there is a reduction in pressure of the carbon-dioxide gas during the desorption process, it absorbs the heat from the beverage as it evaporates to the atmosphere thereby reducing the temperature of the beverage by 30o in a span of three minutes.

Mitchell Joseph- CEO of West Coast Chill Pure Energy Drink

Dear Beverage Industry Reader;

I often wonder how my great-grandfather would react to the beverage industry of today compared to the one simpler era he knew when he was a bottler for soft drinks back in Ohio and eastward. What would his comments be if he were to step into the reality of today and witness the many changes transforming our industry? Diet, caffeine free, caffeine added, new age, designer waters, sports drinks, and microbrews have expanded the beverage selection for today’s consumer. Innovative packaging such as pull tab cans, twist off bottles and contour packages have captured our interest and imagination. Additionally, we do not have to look far for our favorite beverage because convenience stores, gas stations, and vending provide the public with purchase opportunities throughout the day. Mergers, acquisitions, and joint ventures between companies have further changed the landscape of our industry from days past.

In recent years, we have seen the industry take up the banner for putting quality, that is, value-added back into the business.We have found the consumer hungry for value-added, whether it is product or packaging. Most of value-added in the packaging side has been “form” driven and it is innovative  and exciting. Now the Joseph Company is taking value-added through “function.” Finally, a revolutionary virtual package that is at once self sufficient in that is needs no refrigeration and is within immediate access to the consumer because it “Chills On Demand™” whenever and wherever a cool refreshing drink is desired. We call it the Chill-Can™. Yes, I wonder what great-grandfather would think.

Sincerely,

Mitchell J Joseph

Chairman and Chief Executive Officer

The Joseph Company

MicroCool™